The Brand Manifesto Field Guide

What is this?
A quick reference PDF of brand manifesto examples and writing guides to help you craft great brand manifestos. Perfect for creative directors, copywriters, strategists, and anyone who regularly references brand manifestos, anthems, or great brand writing.

This 146 page PDF includes:
✓ Over 300 links for easy navigation
✓ Over 75 manifestos and anthems
✓ Links to the original for every script
✓ Robust cheat sheets on craft
✓ 5 full diagrams for all 5 structures
✓ Thought starters for all 8 genres

The best part:
→ This is an interactive PDF, so everything in the table of contents links directly to that item. You can even click back to the contents with "go to contents" link at the top of each page.

Review:
"What Lonnie does, you must see. Truly brilliant breakdowns, packed with so much inspiration and utility. A cheat sheet for anyone writing, positioning, thinking, branding, designing, presenting, pitching. His complete guide to manifestos and scripts is a desktop fixture for me." —Joe Alexander, Former CCO of The Martin Agency

Table of Contents:
https://tinyurl.com/bmfg-tableofcontents

Preview:
https://vimeo.com/1006668414/4e1fa94738?share=copy

What you'll get:
• 1 Light Mode PDF
• 1 Dark Mode PDF
• Free Downloads on All Future Versions*

* As long as I can figure out how to do this in Gumroad.

Sharing:
If you buy it, it's yours. You have my full permission to send it to whomever you'd like.

Thanks for your interest. Any questions? Reach out!